This course is for you if you want to build a quality, magnetic brand, one that will bring you quality profit in the medium and long term
Sign up Now
Module 1
Branding your Business, all you need to know beyond the logo
What Branding is and what it's not
Benefits/Impact of Branding on your business
Levels of Brand strategy; branding beyond the logo
Activating your Brand
Creating and managing brand campaigns
Managing your brand : From an executive/strategic perspective
Brand Governance
Internal Branding
Stakeholder Mgt
Module 2
The Fundamentals of Marketing your business; the real deal
What real marketing is and what you have been missing
How exactly do you take your brand to the market?
Elements of Marketing Strategy & tactics for business growth
Creating a Marketing plan (with worksheets)
Marketing Communications, messaging and copy etc
Bonus Module
Content for Marketing
The role of content in branding and marketing
The basics of content strategy
How to create different content types to achieve different results
Principles of content marketing with examples
Building content for social media and beyond
Content enhancement and distribution tools
Content for profit etc
You are an SME/Medium sized Entrepreneur/Business Owner who wants to build or rebuild their business or product brand
You have a good product and you're trying to figure out how to package and sell it.
You are a young marketing professional who needs to deepen their knowledge and improve your results
MEET YOUR TUTOR
Ayodotun Akinfenwa is a Brand/Marketing Consultant
14 years experience in Marketing and Communications
Worked on Benson & Hedges, Rothmans, Orijin Zero, Mama Cass, Corona Schools, Zapphaire Events, Axocheck and several SMEs.
Founder, Lifestyle Hues Brand consulting which has trained over 10,000 Business owners and their staff, served 60 businesses in last 4 plus years.
BSc in Mass Communication and a Masters Degree in Marketing.
She is an Associate member of the Advertising Practitioners Council of Nigeria,(APCON).
Member, Chartered Institute of Marketing, UK,
Associate Member, Women in Business, Management & Public Service (WIMBIZ),
2019 beneficiary of the Tony Elumelu Foundation Programme.
Featured on the Guardian, BusinessDay, The Sun, Thisday, TVC etc
I consider Branding and Marketing for Profit Online course to be one of my best decisions of 2020. I enrolled for it at a time when I was preparing to move both businesses to the next level with regards to branding especially. Ayodotun's passion for her area of expertise is infectious and this made going through the course and completing it very easy. From branding fundamentals to Marketing fundamentals Ayodotun brings her 100% to the table. This was money well spent.
Dr Abimbola Ogundere, Education Consultant, Founder Kid's Court School
I finally finished my course. It was amazing. You really emptied yourself. I especially enjoyed the Content module.I will definitely recommend this course to friends. I must say it was unarguably my best decision to end the year. I was stuck and needed clarity to move forward and the course provided all the motivation I needed.
Anwuli Nwogu, Marketing Professional